Whenever I shop around in Akihabara, I always stop to think about. Especially when I see a long line in front of a maid cafe. Well, if you have been to Akihabara, you must have seen a lot of maids giving out flyers on the street. That means there are a lot of maid cafes as such. However, not all of them are doing good. When a new maid cafe opens, an old one might be closing somewhere. In this way, this industry is not that easy just because maids quite embody moe. When I escort someone in Akihabara, I always go to my favorite maid cafe. But although the cafe used to be full of customers before, it is very slow now. I wonder if it is going to close soon. Meanwhile, the popular maid cafes are doing okay since I can always see a long queue. What is the difference?
There is no question―the thing is, the maids are all pretty. Yes of course. And, the maids are acting who they are supposed to be. This is important. Once I got disappointed when a maid who served me was not really like a maid. We say 萌え[moe] when we feel hot, but you can say 萎え[nae] in such a situation. 萎え is a noun form of 萎える[naeru] or wither. When you see something turns you off, please say 萎え～[naeee].
Putting aside those in-store events like playing a game or a drinking competition, here is one more point we should talk about. That is a quality of food and drink. If you go to a maid cafe, do you expect this? If the maids are all cute, don’t you feel it is okay even if food and drink are not that great. I am okay unless it’s really really horrible. If a maid like Souryu Asuka Rangley serves me, I would go again even if food and drink are mediocre. If you are a man, please think about this. Do you agree?
I figured out something. Here is a difference between male otakus and female including fujoshis. Speaking of such a themed-cafe for women, it is definitely a butler cafe[執事喫茶] where handsome butlers serve for you. Because of some trendy anime or TV-drama such as Kuroshitsuji[黒執事] or Mei-chan’s Shitsuji[メイちゃんの執事], butlers are becoming popular again. Nonetheless, there are very few butler cafes in Japan (is there any in your country?). As far as I know, there are just three, which are in Ikebukuro[Otome Road], Shibuya[渋谷], and Roppongi[六本木]. I have been none of them, so I don’t actually know how they are. But according to some customers’ review, the good one is just that cafe in Otome Road. You have to wait for a month to make a reservation, and all the tables are full from open to close. Meanwhile, the other two are very slow now. I don’t even know the one in Roppongi, but as for the one in Shibuya, it becomes slower and slower. But why? Please watch this video, all the butlers are handsome, aren’t they? How come it doesn’t work?
The answer is, the quality of food and drink they serve. Women are more particular when it comes to スイーツ（笑）food and tea, so it seems that they are not willing to go again unless such things are also good even if the butlers are all handsome. They shall call you ojou-sama[Miss] or princess, so you can feel you become such a noble lady. But that is why food and tea have to be nice. Otherwise, it would ruin your dream, in other words, you will say 萎え～. Those reviews said the same thing; all the butlers are handsome, but the tea wasn’t great; the cake was not great although it wasn’t cheap. Meanwhile, the butler cafe in Otome Road reportedly serve more than forty kinds of tea and the dishes and the tableware are very handsome. There are even professional pastry chefs and all the butlers get strictly trained for two months. By doing so, it can finally meet women’s expectations…That is why there are very few butler cafes, I suppose so.
There is a proverb, 腐っても鯛[kusattemo tai] which means it may not be what it once was, but it is still first-class. 鯛[tai] is a sea bream. It is kind of a handsome fish. Even if it is rotten now, it is a sea bream. This means the value or the quality never change even if it doesn’t have a good-looking anymore or it gets too old. 腐女子[fujoshi] is literally a decayed girl, but they are strictly girls. 腐っても女子[kusattemo joshi], that is what I coined, and I believe.